ICRPC :: Institut Català de Recerca en Patrimoni Cultural

Exhibition texts focused on audiences. Evaluation at the service of content transmission

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Exhibition texts focused on audiences. Evaluation at the service of content transmission

9a Jornada

Observatori dels Públics del Patrimoni Cultural de Catalunya

#9jornadaOPPCC

November 6 9:00 a.m. – 2:30 p.m. (MACBA Auditorium and streaming)

2024

This year, the conference will be dedicated to EXHIBITION TEXTS FOCUSED ON THE AUDIENCE. The event will focus on methodologies and dynamics that allow for the writing and evaluation of the texts museums present in their exhibitions, whether permanent or temporary. These methodologies are equally applicable to other communication formats, such as audio guides, web content, apps, brochures, etc. Various approaches to analyzing the reading of texts in exhibitions will be presented, as well as some tools to achieve texts that better facilitate reading for visitors while effectively conveying the main messages.

PROGRAMA CATALÀ

PROGRAMA CASTELLANO

ENGLISH PROGRAMME