Create and evaluate virtual content in museums. Visions from the experience of Ibero-American professionals

This new publication from Ibermuseos brings together a set of recommendations for the design and evaluation of virtual activities and resources, prepared from the experiences of expert professionals in the region, from which useful and easy suggestions can be derived from museums. . The resource is designed especially for small and medium-sized institutions.

This new publication from Ibermuseos brings together a set of recommendations for the design and evaluation of virtual activities and resources, prepared from the experiences of expert professionals in the region, from which useful and easy suggestions can be derived from museums. . The resource is designed especially for small and medium-sized institutions.

• It provides a conceptual framework that explores the relationship between in-person, digital and virtual, and delves into the concept of quality.
• Defines the museum's digital strategy and offers guidelines for planning virtual activities or resources.
• Presents ideas about the content creation process and the evaluation of virtual activities and resources.
• It offers practical and concrete tools for museum work, including a specialized glossary, examples of good practices, support sheets for evaluation, and a series of specific indicators for monitoring and evaluating activities and resources developed for the virtual environment.

The project is the collaborative result of a working group born in the Ibero-American Observatory of Museums forum of the Ibermuseos Program, made up of professionals from Argentina, Chile, Spain and Mexico: Max Pérez Fallik, Candela Arellano, Daniela Serra, Olga Ovejero, Alicia González Bouza, Tania Fábrega and Leticia Pérez Castellanos, with the support of the Program's Technical Unit.