Observatory of Audiences of Cultural Heritage of Catalonia

The audience is one of the reasons why museums and heritage facilities exist, as institutions open to society with the mandate to generate knowledge, stimulate education and collaborate in the enjoyment of the population of Catalonia and those who visit us.

In Catalonia there are more than 600 museums, collections and interpretation centres, as well as dozens of visitable monuments. The Observatory of Audiences of Cultural Heritage of Catalonia (OPPCC) aims to support the museums and heritage centres of Catalonia in their relationship with their audiences, as well as the public administrations and private agents that safeguard and manage the heritage.

The Observatory’s Objective

The OPPCC aims to support museums and heritage institutions, as well as public administrations and private stakeholders involved in heritage in Catalonia, in their relationship with audiences, in order to contribute to improving museum planning and management through research and training.

Our Mission

The mission of the Observatory of Audiences of the Cultural Heritage of Catalonia is to contribute to the excellence of museums and heritage in their relationships with audiences, users, and stakeholders, with the goal of fostering the development of the social use of cultural heritage, both in quantity and quality.

The OPPCC works towards a society that expands its horizons thanks to museums and heritage institutions connected with their audiences and their communities.