Conference 2020 - Listening to the in-person, digital and potential audience in times of social distancing

Coordination: Antoni Laporte, Joaquina Bobes, Xavier Ulled

The Conference aims to find the answer to some questions: have the habits and cultural practices of the population changed and their perception of how to visit museums again? What do people expect from a visit to a museum? How can museums get in touch with the population to listen and learn about their interests and motivations?

November 24, 25 and 26

Mornings from 11:30 a.m. to 2:00 p.m.

Webinars

We have been saying for years that we live in a world of uncertainties. However, little could we have imagined that we would find ourselves in such an extreme situation as the one generated by the coronavirus.

From mid-March, museums closed, as did all other cultural facilities. The lockdown decreed the closure of centers, the cancellation of exhibitions and activities, and the majority of the population remained locked up at home. In addition, the pandemic has been a global phenomenon, with the devastating effects it has had and is having on tourism.

As it could not be otherwise, the museums activated their digital resources: online visits, streaming conferences, virtual games, etc. And since the reopening - some in June, others later - all the necessary security measures have been taken to ensure the health of both visitors and staff.

Now more than ever, it is essential that museums LISTEN TO THEIR AUDIENCES, from those closest to them (friends and those who want to stay connected and receive regular information), educational centers, local visitors and other interest groups.

This year's OPPCC Conference aims to find the answer to some questions: have the population's habits and cultural practices changed, and their perception of how to visit museums again? What do people expect from a visit to a museum? How can museums get in touch with the population to listen and learn about their interests and motivations?

It is not just about establishing methodologies that provide information to museums to know what their real and potential audience thinks, but also, and certainly above all, it is about maintaining contact, transmitting empathy, explaining once again that museums are at the service of society and that we want to make the journey together.

Thus, this year's Conference, with the digital format that we have been learning in recent months, will try to shed some light on the landscape of uncertainty, in the fog in which we are installed, so that museums have tools and information, voices and stimuli that help them resume and maintain contact with the society they serve.